Atom Market
A marketplace of digital content and customizations for the Atom EV
About the product
The Market is a digital storefront integrated into the Atom electric vehicle ecosystem.
The catalog includes games, apps, service contracts, and audio-light customizations.
Content comes from external developers, internal teams, and major partners who adapt their existing services for Atom OS.
All interface designs shown on this page were created by designers from my team: Artem Kolesnikov and Leonid Gavrilov.
Problem
Atom OS is built on Android, but out of the box it is almost empty. The lack of familiar digital services significantly reduces vehicle appeal and monetization potential.
Solution
Populate the catalog with content users need most, including integrations with popular navigation and entertainment services.
Deliver unique in-car experiences through lighting, sound, and UI theme customizations.
Cover practical owner needs with service contracts, a driver-assistance assistant, and fleet management tools for delivery, taxi, and car-sharing.
Process
Research and analysis
- Reviewed digital ecosystems in the automotive industry
- Analyzed EV ownership specifics
- Evaluated technical constraints and implementation complexity for different content types
- Segmented target audience and defined user profiles to prioritize content categories
Atom owner Customer Journey Map (CJM)
Information architecture
- Defined key service capabilities
- Prepared UX artifacts for all touchpoints
- Designed end-to-end user flows
- Built low-fidelity prototypes
Example UX artifact: navigation model
Content supplier communication
- Negotiated with internal and external partners and documented PRDs for each integration
- Organized an ITMO student hackathon and added indie games by winning teams
- Defined a single specification for partner service integrations
MVP web version
- Built the product roadmap
- Led a cross-functional team
- Prepared release checklists and user testing scenarios
Testing and validation
- Included content purchase flow in end-to-end testing of the Atom digital ecosystem
- Ran card sorting to define native names for digital content categories
Prototype of the Market storefront on the steering wheel screen (SWP)*
Launch and optimization
- Launched the first internal release
- Analyzed feedback and expanded UX improvement backlog
- Published marketing communication in official Atom channels
- Presented MVP at product committee
Project gallery
Result
The first release was launched and user feedback was collected. 100% of respondents correctly understood the service purpose, and app installation was frictionless. Key UX navigation and control barriers were identified and added to the backlog.
After product committee review, the digital catalog concept was simplified and marketplace development was postponed indefinitely.